Discovering Consumer Data Online
Looking to better understand potential consumers and uncover behavioral insights? In this hands-on workshop, participants will use Mergent Intellect and Simmons OneView to locate demographic and psychographic data. We will explore consumer segmentation and detailed consumer preferences, including lifestyles, attitudes, brand preferences and media use. Upper-level undergraduate and graduate students involved in entrepreneurship, hospitality, marketing, or integrated marketing communications will find this workshop useful for classroom and workplace projects.
- Wednesday, September 9, 2020
- 1:30pm - 3:00pm
- Time Zone:
- Eastern Time - US & Canada (change)
- This is an online event. Event URL will be sent via registration email.