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Discovering Consumer Data Online

Looking to better understand potential consumers and uncover behavioral insights? In this hands-on workshop, participants will use Mergent Intellect and Simmons OneView  to locate demographic and psychographic data. We will explore consumer segmentation and detailed consumer preferences, including lifestyles, attitudes, brand preferences and media use. Upper-level undergraduate and graduate students involved in entrepreneurship, hospitality, marketing, or integrated marketing communications will find this workshop useful for classroom and workplace projects.


Wednesday, September 9, 2020
1:30pm - 3:00pm
Time Zone:
Eastern Time - US & Canada (change)
  Faculty     Graduate Students     Undergraduate Students  
  Data     Research Commons Workshop  
This is an online event. Event URL will be sent via registration email.
Registration has closed.

Event Organizer

Profile photo of Jessica Vanderhoff
Jessica Vanderhoff

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